quinta-feira, 2 de fevereiro de 2023

Top 15 hacks to increase your YouTube channel views

 


YouTube is the world's leading video platform and competition for attention is fierce on the platform. Despite this, it is possible to increase views with simple hacks. That's what you'll learn in this article!

 

Knowing how to gain views on YouTube is among the main challenges for companies or people who want to expand their business on the internet.

After all, there are more than a billion users connected to the network, according to YouTube itself. That means that a third of the internet is there.

In addition, more than a billion hours of videos are watched on the platform every day.

Looking at this data, it seems crazy that there are still brands ignoring the power of social media to evolve.

But, truth be told: getting the much dreamed views on YouTube is not an easy task and it doesn't happen overnight.

It involves commitment, well-defined strategies, a lot of dedication and a good dose of creativity.

That doesn't mean it's impossible either.

It was with that in mind that I created this tutorial with 19 infallible tips for you to get views on YouTube.

Come on?

 

If you have a YouTube channel, one of the priorities in your strategy should be increasing views — and with good reason.

Video views are the equivalent of traffic generated by blog posts, and both are key to driving brand awareness and, of course, conversions.

It's no secret that videos continue to rise in popularity and are among the top ways to do digital marketing. But the question still remains: how to increase views on YouTube?

One thing is for sure: if it was easy, everyone would do it. But with the tips you are going to see now, your work will be much more complete and your chances of boosting your channel will increase significantly.

Get ready and check out the 15 practical hacks we're going to show you to make your videos more popular and effective for your strategy!

 

1. Choose “OBGY” colors for the Thumbnails

How much time do you spend preparing the thumbnails for your videos? If you think that little presentation image is not important, you are wrong.

YouTube has already revealed, through Creator Academy, that the thumb is a critical factor in attracting users to click on a video.

In fact, they're so important that 9 out of 10 of the most viewed videos on the net have custom thumbnails!

If you think about it, this makes perfect sense. After all, YouTube is a visual platform, so people will use any visual “cue” as a resource to decide what to watch (or not watch).

But how do you create thumbnails that stand out? There are 4 good options, which we can call “LAVA” colors:

           orange;

           blue;

           green;

           yellow;

But why these colors? As the site is white, black and red, thumbnails in any of these colors could make your video “invisible”. Using one of the “LAVA” colors, which have contrast, tends to work best.

 

 

2. Use an optimized template to describe your videos

 

According to YouTube itself, video descriptions allow the site to figure out what your videos are about.

In other words, if you put a lot of effort into your description, your chances of reaching the right audience and increasing views on YouTube are greater. But how to do it?

There is an optimized template you can use. The following is:

• strong introduction: 2 to 3 sentences. If possible, include your main keyword in the first few sentences;

• detailed description: do not put lists of keywords, as if they were tags. Just describe the video naturally in 150 words (or more);

• Relevant links: Links to your website or social media help increase engagement and build rapport even off-platform. If possible, prioritize the link to your email list.

Yes, it's that simple. This description template will help engage your viewers and make it easier for YouTube to rank your videos.

Picture 2

 

3. Create titles that make a real impact on visitors

 

Just like thumbnails and descriptions, good titles are essential to resonate with your audience. Do you still doubt? So, here's this quote taken from YouTube's own playbook for creators, in full:

“Well-written titles can make the difference between a user watching and sharing your video, or just skimming through it.”

And how to create amazing titles? Here are some tips that seem meaningless, but have been duly proven by studies:

• use parentheses and square brackets at the end of headings;

• keep your titles between 40 and 50 characters long.

Despite this, never stop doing your own tests and see what works with your audience. This is the best way to find out what will work for you.

 






 

4. Differentiate your playlists with a simple trick

 

If you have multiple playlists, there's a very simple trick to make them catch more attention from those accessing your channel page.

The only thing you need to do is switch playlist layouts. For example, if one of them is in list format (vertical), put the next playlist in carousel format (horizontal).

 



 

Why does it make a difference? By simply creating greater visual contrast, playlists will draw more attention.

 

5. Hack your competitors to gain traffic from them

 

I know you want to gain some of the traffic your competitors are fighting to get, and honestly, there's nothing wrong with that.

YouTube itself gives the tip on how to do this. But do you know the secret to “hacking” your competitors' views?

Nothing but using the same tags they use on their videos. The platform usually uses tags as a criterion when showing suggested videos.

If you don't remember what they are, they are those videos that YouTube recommends that users watch after what they are currently watching.

But is it worth it? Brian Dean's channel, one of the world's leading SEO specialists, has 38.2% of its traffic coming from suggested videos, against 34.8% coming from searches.

That is, not only is it worth it, but it can bring more views than the searches themselves within the platform.

 

6. Follow a basic structure when applying your tags

 

From the previous tip, you already realized how relevant tags are in your ability to increase views on YouTube — but it doesn't stop there.

When analyzing 1.3 million videos in search of the relationship between tag structure and search rankings, the blog Backlinko observed something interesting: there is a structure to apply your tags that will make you even more successful.

The basic structure is:

• main keyword: the first or second tag should be your main keyword for the video;

• variations: then you include some variations of the main keyword, which can also be used to search the theme;

• category: Finally, apply some tags that show YouTube what general category your video falls into.

 

7. Use cards to transfer views between videos

 

This is a really good trick to use on old videos where your engagement didn't hold up to the end or the quality of the content left something to be desired.

Analyze the exact moment people tend to leave the video. Then, include a card suggesting another video a second or two before they click away.

Ready. Instead of looking for something else, they'll see another video of yours, but this time, a more interesting video that you've already managed to prove retention.

 

8. Taste your own poison

 

What is your biggest wish for a video once it airs? Chances are you want the audience to engage a lot by commenting, liking, and sharing what they saw.

But for that to happen, you're the first to engage, and the best way to do that is by sharing each new video on as many relevant channels as possible.

That includes:

• social networks: it is worth publishing short clips (teasers) both in the feed and in groups in which you participate in the main social networks;

• forums: Quora is a qualified traffic channel that can be useful;

• mailing list: if you already have a mailing list, you need to share new productions with your subscribers.

When it comes to promoting your videos on social media, don't limit yourself to organic posts. Advertise to reach a wider audience and accelerate your growth.

 

9. Promote your videos on your blog

 

There are many ways to share your videos on your blog and there are good reasons to do so.

The first way is by including the videos in relevant blog articles on similar topics. This can make readers feel attracted to subscribe to your channel.



 

10. Get your videos promoted on YouTube home page

 

How would you like to have your videos promoted on the first page of the platform? Besides being perfectly possible, know that you don't have to pay for this to happen.

Keep in mind that YouTube's home page is customized to what each user tends to watch (of course we're talking about people with an active login).

So all you need to show up on the homepage is to promote new videos as much as possible in the first 48 hours. Just that? It seems little, but it is not.

The platform favors new and popular videos to appear on the homepage. So this tip is only possible if you've already followed the others and managed to make a new video stand out.

 

11. Rankeie seus vídeos na página de busca do Google

 

You may have already read that videos are the future of marketing and one of the consequences of this is that Google searches are increasingly favoring content in this format.

So, you can't even think about leaving the search engine out of your traffic acquisition strategy.

But do you need to rank first on YouTube to be featured on Google? A study by Perficient Digital showed no.

In fact, 55.2% of the videos that rank #1 on Google don't rank the same as YouTube. So, what to do to conquer the first positions in the search engine?

First, say your keyword out loud, if possible, more than once in the video.

Then upload a transcript of the video to YouTube so that Google understands all of your content (and your keyword).

 

12. Create engagement the easiest way there is

 

Instead of thinking of miraculous ways to increase your engagement, how about starting with the easiest way to get likes and comments there is?

There is no more practical and faster solution than asking viewers to interact with your videos. Explain why their interactions are important. This may be more than enough to make them feel motivated to participate.

If you think that's not enough, take a look at YouTube's top content producers. See how they ask people all the time to subscribe to the channel and interact with the content.

 



 

13. Put preview hooks at the end of videos

 

If you're successful, you'll get most of the people who click on the video to make it to the end of it. But is that all? What can you do to keep people consuming your content?

One of the best alternatives is to place hooks for other videos at the end of each production. YouTube has cards that serve this purpose.

The secret is to include content that makes sense and relates to what the person just saw.

 



 

 

14. Don't ignore the “Community” tab

 

The “Community” tab is a channel offered by YouTube for you to interact with your subscribers in a more direct and personal way.

Use this space to create polls, promote short clips of content you've yet to publish, and generally get a feel for what your subscribers want to see.

The more active you are, the more relevant information you'll be able to gather to produce content people want to see. And no hack replaces a good relationship with your audience.

 

15. Partner with other content producers

 

Last but not least, partnering with other producers is a cheap and simple way to spread your content to a new audience and promote your content smartly.

Use the same co-marketing principles for blogs and partner with people who have a similar personality to you.

YouTube is the world's leading video platform for a reason: the company does a great job of balancing the needs of content producers and consumers.

With these sure-fire hacks, you're ready to increase views on YouTube and make your channel take off.

Now that you know the hacks to increase views, you need to learn how to use that traffic in a larger marketing strategy.

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